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The path to Copper Trails
During my bachelor quarter at NEIT, I had an assignment to rebrand a brewery’s current package design. I was assigned Copper Trail Brewing Co. in Alexandria, Minnesota. There were many challenges I faced over the course of the rebranding project from figuring out the target audience and defending my position on the rebrand. Read more to learn my…
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Lola Coffee Case Study
Project Summary Redesign an assigned coffee brand for an existing coffee house. I was assigned Lola Coffee Bar in Phoenix, Arizona. Process I began my research by first visiting their website, going to their Facebook page and then reading up on the other coffee houses in the area. With this information I came up with…