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The path to Copper Trails
During my bachelor quarter at NEIT, I had an assignment to rebrand a brewery’s current package design. I was assigned Copper Trail Brewing Co. in Alexandria, Minnesota. There were many challenges I faced over the course of the rebranding project from figuring out the target audience and defending my position on the rebrand. Read more to learn my…
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Lola Coffee Case Study
Project Summary Redesign an assigned coffee brand for an existing coffee house. I was assigned Lola Coffee Bar in Phoenix, Arizona. Process My research by first visiting their website. Going to their Facebook page and then reading up on the other coffee houses in the area. I came up with my target personas. Artistic likes…